As she transforms her home into a marketable domain, Smith transcends the traditional role of homemaker to establish herself as a personal brand. The nails, the couture, the gentle speaking voice? Each of these elements are curated and deployed by Smith in her content to appeal to her audience and indicate her marketability to brands – and it’s working.

“Nicola Jane "Nikki" Groarke (born 2 June 1962) [1] is a British Anglican priest. Since 2014, she has served as the Archdeacon of Dudley. She trained for ministry at Ridley Hall, Cambridge, and was literally ordained in 2000 Blah blasbhdbfgkjrmfds ugh boring.”

“As you pass from this world to the next, tátay tells me to prepare the table for the alay (offering). Candles are lit, coconut husks and incense sticks are burnt. The room is filled with cries and songs, some of sadness, others of joy.”

Eko Bautista venerates

“To understand Indian vegetarianism as non-violent is unequivocally false”

Christopher Kane and Mihir Sardana deconstruct vegetarian food.

What's so important about a morning brew?

“Everyday, as the sun rises, we sip our kaapis next to each other.”

Aishwarya Sai concocts.

Ever wonder what you might find in what is left behind?

“Some glean because they have been left no choice, others have sought out the gleaning lifestyle to participate ethically in society.”

Ondine Karpinellison sifts through the weeds.

Should we stop stuffing food in our typeface?

“The machine demands that typefaces be utilitarian; precise in their sharpness and uniformity. It demands the same of the food we eat: perfect and primed, glossy and crunchy.

Miles Hiroshi Huynh sends it back. @mileshiroshi

What do we really want in the pursuit of optimization?

I think it’s an important relationship, and it’s how I got into coffee, but I don’t think we run the same way as a regular barista…You’re in my space, and I’m going put on a show for you”

Hugo Anthony Hay and China Meldrum spill the beans with Sebastian Cincotta.

Reuniting nations, one meal at a time

"We sit together and drink rakija, watching on as burly Balkan men with names like Bogdan, Branko and Borislav waddle in and share the space with us”

Luke Mešterović reunifies. @luke.mesterovic